In Moscow there was the Fashion Week Mercedes-Benz Fashion Week Russia season autumn-winter / 2017-2018 from 12 to 17 March. Within the framework of the largest Fashion Week in Eastern Europe, more than 50 designers from Russia, Italy, Georgia, Kazakhstan and other countries demonstrated their collections at the main venue in the Manezh Central Exhibition Hall. In this season, debuts of young designers took place, among which holders of grants from the National Chamber of Fashion.
Representatives of foreign media gathered in this season for MBFWRussia: Vogue USA, Vogue UK, The Huffington Post, Forbes USA, The Issue Magazine, Fashionista, Fucking Young, Dazed, Observer, BuzzFeed and many others.
The main business event of the Fashion Week Mercedes-Benz Fashion Week Russia deserves special attention. It is a two-day international conference Fashion Futurum, which is supported by the National Chamber of Fashion, the Moscow City Department for Culture, the Ministry of Industry and Trade of the Russian Federation, the Strategic Initiatives Agency and the Skolkovo Foundation. The program of the conference consisted of panel discussions, public talks, master classes and presentation of start-up projects in several areas of the Manezh Central Exhibition Hall. More than 30 world leaders of the fashion industry gathered in the heart of Moscow to discuss current trends and the main problems of the sphere. The main theme of the conference was the destruction of stereotypes of the fashion industry, its transformation under the influence of the technological revolution.
Karim Rashid (designer, USA), Pascal Morand (Executive President of the French Federation of Haute Couture and pret-a-porter, France), Carlos Espinosa de Los Monteros (authorized representative of the Government of Spain, Marca Espana (Spain), Michael Burke (Fashion, sports&toys, Google, USA), Scott Emmons (Innovation Leader, Neiman Marcus, USA), Danilo Venturi (Dean of Polimoda, Italy), Covadonga O’Shea (founder of the ISEM Business School, author of the bestselling «Zara Phenomenon», Spain) and many other visionaries became speakers and mentors of the con Tion.
Within the framework of Fashion Futurum for the first time there was an exhibition of innovative projects in the field of fashion and retail. The National Chamber of Fashion and the Skolkovo Foundation selected thirty projects for the central exposition at the Manezh Central Exhibition Hall. Among the most interesting start-ups you can distinguish: Style Counsel, ShareCloth.con, Cloudburst, 3D shoes Brutally, Posh, SC-TEK, Bundlesapp, Cardberry, Try. Fit, Preloved.
«Despite the fact that fashion technologies in Russia are in the stage of formation, in this area there are no industrial standards, so that domestic companies have the opportunity to establish themselves in this market», commented Alexander Shumsky, President of Mercedes-Benz Fashion Week Russia and the National Fashion chambers.
March 17, 2017 on a separate site in the Petrovsky Travel Palace was a closed show Firdaws. Flowing dresses in the floor, decorated with beads and embroidery, fitted top and a delicate pastel palette characterized the collection of the brand. Refined silhouettes and silk handkerchiefs with lace decor emphasized the chastity and reign of images.
The show was visited by a large number of Russian and foreign guests, including Alla Verber (Mercury), Vyacheslav Zaitsev (designer), Anastasia Stotskaya (singer), Sati Kazanova (singer), Irina Chaikovskaya (secular columnist), Yulia Baranovskaya (TV presenter), Anna Khilkevich (actress), Maria Lisovska (Fashion TV), Julia Piwano (Istituto Marangoni), Princess Beatrice of Orleans (Spanish association of luxury, Dior), Pascal Moran (Federation of haute couture and pret-a-porter), Sylvie Ebel (L‘Institut Francais de la Mode’), Ahmed Abdulrahman Mahmoud Ismail Al-Saati (Ambassador of Bahrain to Roh Sia), Jay Suk Kim (illustrator) and many others.
About 60 thousand guests, more than 30 thousand photos in Instagram with hashtag #MBFWRussia, online broadcast of all the shows on dozens of sites and pages in social networks, sketches of fashion illustrators - with each season we only increase our performance.
The international partner of Mercedes-Benz Fashion Week Russia is the largest photo agency Getty Images: photos and videos from the Fashion Week will be available to 60,000 media around the world.
